Lifetime is a channel with products aimed at female viewership and with mostly female leads. Launched in 1984, it experienced lack of viewership and profit. The outstanding features were night chat and call-in shows to which later a diversity of women’s sport programs and original series that praised masculinity were added. Though the characters seemed to be quite stereotypical, the channel started gaining popularity.
Women-related themes started being aired as well. Original programs (Preachers, Daughters” and “Devious Maids”, for example) along with acquired ones can be found here.